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THQ Milks Nickelodeon Cash Cow to Tune of $1 Billion

Mon, May 5, 2008

News

THQ announced that the partnership with Nickelodeon has resulted in over $1 billion in sales and over 50 million units moved. And that’s not all! Oddly enough, this announcement of this grotesque amount of success is accompanied by a pledge to create still more Nickelodeon games. You know what that means, kids? More SpongeBob! O frabjous day! Callooh! Callay!

Much as the omnipresence of SpongeBob grates on my nerves, I have to admit that the idea of an edition of Drawn to Life set in whatever underwater wonderland SpongeBob exists in is a pretty neat idea:

Drawn to Life: SpongeBob SquarePants Edition — Players will experience SpongeBob SquarePants like never before by using the unique drawing mechanic perfected in last year’s innovative Nintendo DS title, Drawn to Life, to draw their own character and populate the world of Bikini Bottom. Using the Nintendo DS stylus, players will create their own hero, defeat DoodleBob’s rogue drawings, and rescue SpongeBob and his friends. Drawn to Life: SpongeBob SquarePants Edition is scheduled for release on Nintendo DS.

Ahh, Bikini Bottom. How do things like this get past the censors?

With the success of these Nickelodeon titles, it is only a matter of time before more shovelware populates the shelves your local game store:

“Gaming is one of the primary activities of our audience, whether it’s online or on the console,” said Steve Youngwood, executive vice president, Digital Media for Nickelodeon/MTVN Kids and Family. “THQ’s interactive video games based on our hit shows have continued to help Nickelodeon maintain its position as a leader in gaming entertainment for the family, and we look forward to the addition of these new releases to our library.”

I think the only good thing about an announcement of more Nickelodeon-based games is that I don’t have to worry about my parents buying me any of these games for me at Christmastime. Of course, I really just think of Christmas as that time of the year when I finally get new socks. It’s amazing how exciting the prospect of fresh socks becomes when you get older. Far more exciting than new SpongeBob games, let me tell you.


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GameCyte - who has written 187 posts on GameCyte.


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