Tag Archive | "WoW"
Diablo III Petitioners Have a Point, But Who’s Listening?
Ten days ago, after an incredibly successful viral marketing ploy ensured truckloads of eyeballs were at the ready, Blizzard Entertainment unveiled the long-awaited Diablo III at their Worldwide Invitational in Paris. Many were pleased. But in the days since, a single online petition has revealed that at least 40,000 individuals were not. They took issue with [...]
Continue reading...Hype and Hellfire: The Synergistic Power of Blizzard?
Tuesday, July 1, 2008
Unless you’ve been living under a rock — a rock enchanted with Resist Gaming News, Level 10 — you probably know that Blizzard announced Diablo III this past weekend. The news was practically plastered all over the internet. But how? The company didn’t conduct a massive PR campaign. To inform the general audience that the [...]
Continue reading...Just the Links, Ma’am: 6.19.08
Thursday, June 19, 2008
Your daily smörgåsbord of the very best gaming has to offer. Enthusiast: Lightsaber Duels come to Wii, just as disgruntled former LucasArts staffer revealed; producer interviewed at (IGN) Disgruntled staffer kicks himself for forgetting to leak info on the stylus-driven DS clone (IGN) Crysis Warhead runs well on $620 PC, Crytek claims (PC Games via Shacknews) Walking is [...]
Continue reading...Just the Links, Ma’am: 6.9.08
Monday, June 9, 2008
Your daily smörgåsbord of the very best gaming has to offer. Updated on the fly: Enthusiast: Call of Duty 5 subtitled World at War, detailed in OXM; set in WWII Pacific theatre; features online co-op over Xbox LIVE (Official Xbox Magazine via CVG) iPhone gets first original game in September, an action-adventure named Kroll (Joystiq) Crytek clarifies “no more PC [...]
Continue reading...A New World of Warcraft Engine on the Horizon?
Friday, May 16, 2008
Eurogamer has a great interview with the two World of Warcraft lead designers, Jeff Kaplan and Tom Chilton, and producer J. Allen Brack delving into the Wrath of the Lich King expansion. The interview is very detailed and probing, and it is worth a full read for any WoW aficionados, but what really stood out [...]
Continue reading...‘WoW Trains Leaders’ Study Author Interviewed at Computerworld
Friday, May 16, 2008
On Wednesday, we hypothesized how today’s massively multiplayer games might reshape your resume and your workplace in the not-too-distant future, given the results of a recent study in the Harvard Business Review. But Computerworld did us one better — they asked author and Stanford professor Byron Reeves to provide some juicy insight into the slightly [...]
Continue reading...Solution to Gold Farmers? Design with Gold Farmers in Mind
Wednesday, May 14, 2008
At the 2008 ION Game Conference, there was a panel called “Real Money, Fake Money and Loot: Designing Economies for MMO Games” in which participants spoke about the economic game design issues that surround MMOs. The consensus opinion from the panelists was that the best way to combat gold farmers was to design an MMO [...]
Continue reading...Today’s Gamers are Tomorrow’s Leaders
Wednesday, May 14, 2008
Although gamers hardly needed another reason to log long hours left-clicking, this month’s Harvard Business Review has a compelling justification regardless: they point out that MMO gaming teaches the same skills and includes valuable systems that tomorrow’s business leaders need to succeed.
Continue reading...Wrath of the Lich King Preview Round Up
Friday, May 9, 2008
The folks at MMO Champion have done all of the World of Warcraft nerds of the world a great service. They have gathered together all the delicious little factoids about Wrath of the Lich King and put it together in one convenient location. For those of you who are not currently enthrall to that wicked [...]
Continue reading...Online Subscriptions Contribute $1 Billion to U.S. Game Industry — PC Gaming is A-Okay?
Thursday, May 8, 2008
While plenty of gamers seem to enjoy drinking to the death of PC gaming, I won’t be the first to point out that their kool-aid typically consists only of lackluster retail sales figures, with little or no thought towards digital distribution or the all-important subscription revenues of blockbusters like World of Warcraft. But starting [...]
Continue reading...
Thursday, July 10, 2008
19 Comments