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Tag Archive | "PR"

Eidos PR Politely Requests That Journalists Delay Poor UK Tomb Raider Review Scores

Friday, November 21, 2008

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Eidos PR Politely Requests That Journalists Delay Poor UK <em>Tomb Raider</em> Review Scores

In a move highly reminicent of last December’s “Gerstmann-gate” fiasco, sources are reporting that publisher Eidos has yet again determined that an average Metacritic review score is simply unacceptable — and taken steps to ensure that such scores for Tomb Raider: Underworld fail to sway would-be buyers. Wednesday, GameSpot UK journalist Guy Cocker twittered the following [...]

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Capcom’s Resident Evil, Monster Hunter Producers Interviewed… by Capcom

Tuesday, September 30, 2008

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Capcom’s <em>Resident Evil</em>, <em>Monster Hunter</em> Producers Interviewed… by Capcom

Contrived? Perhaps. Favorable? Almost certainly. But whether Capcom is experimenting with a new public relations tool, a community-building attempt or an actual journalistic endeavor, their new series of developer interviews debut today on the Capcom investor relations website. For fans longing for a inside look at the creative processes and corporate philosophies behind Capcom’s hottest new [...]

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Straight From the Horse’s Mouth: More Insight From the Corporate Sphere

Tuesday, July 8, 2008

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Straight From the Horse’s Mouth: More Insight From the Corporate Sphere

It is said that you should never look a gift horse in the mouth — but if you choose to get your news from the same equine orifice, you might want to check the animal’s pedigree. That’s what GameSetWatch did in November 2006, when it noticed that PlayStation-friendly blog ThreeSpeech was a “semi-official” media outlet, and [...]

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Straight From the Horse’s Mouth: Sponsored Sites That Trump Traditional Journalism

Thursday, July 3, 2008

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Straight From the Horse’s Mouth: Sponsored Sites That Trump Traditional Journalism

Aside from the occasional, unintentional leak, publicists basically control games journalism as we know it today. They can’t tell us how to think or stop us from criticizing their games, but to a large degree, they determine who gets what and goes where when they please. How?

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Microsoft Invents New Holiday to Compete with Wii Fit

Tuesday, May 6, 2008

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Microsoft Invents New Holiday to Compete with Wii Fit

Not to be outdone by Nintendo’s Wii Fit fundraiser in Central Park, Microsoft has gone one better and invented a new holiday. That’s correct, the first-ever National Family Fitness Day, sponsored by Microsoft and held at Boys & Girls Clubs of America in most major metropolitan areas of the US, will take place on May [...]

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