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Tag Archive | "in-game advertising"

Google to Begin In-Game Ads, YouTube to Place Ads for Games

Wednesday, October 8, 2008

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Google to Begin In-Game Ads, YouTube to Place Ads for Games

It’s important that you know what products and services are right for your hip, on-the-go lifestyle. Did you know there are still several hours in your day when nobody is attempting to sell you anything? It’s criminal, and we shouldn’t stand for it. Thankfully, Google and YouTube are both starting new ventures to ensure your [...]

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Massive’s Jay Sampson Talks Interactivity, Competition in In-Game Advertising

Thursday, August 7, 2008

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Massive’s Jay Sampson Talks Interactivity, Competition in In-Game Advertising

We’ll be honest — when we called up Massive Incorporated’s Jay Sampson, we were entirely preoccupied with destructible advertisement’s… well, massive potential. But after we blew that story wide open, we still had one very receptive vice president of global sales on the line — and we weren’t about to let that captive audience off [...]

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Interview: Massive’s Jay Sampson on Destructible Advertisement in Mercenaries 2

Tuesday, August 5, 2008

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Interview: Massive’s Jay Sampson on Destructible Advertisement in <em>Mercenaries 2</em>

A little over two weeks ago, GameCyte brought you news that Mercenaries 2: World in Flames would not only feature in-game advertisements, but would also — true to form — let you blow them to kingdom come. As a dedicated proponent of realistic, contextual in-game advertising, I was personally greatly pleased by the discovery, but [...]

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E3 2008: Mercenaries 2 Lets You Blow Up In-Game Ads For Fun, Profit

Friday, July 18, 2008

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E3 2008: Mercenaries 2 Lets You Blow Up In-Game Ads For Fun, Profit

Over three years in the making, and with just a single month before its commercial debut on August 31st, we thought we’d heard everything there was to hear about Mercenaries 2: World in Flames. The game’s huge. It has online co-op. You can blow $#!^ up. But while exploring Pandemic Studios’ next-gen playground of [...]

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GameSpyte Lyte: We’ll Love Ya, Tomorrow

Friday, June 27, 2008

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GameSpyte Lyte: We’ll Love Ya, Tomorrow

Hello, friends, and thanks for briefly wondering what the hell GameSpyte is before scrolling past. If we’ve helped you to capture even a fragment of your youthful curiosity, then we’re happy. Today, we’ll be gazing into our liquid crystal displays for a look at what the future will hold for gamers — and perhaps the [...]

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In-Game Advertising Poised to Explode

Wednesday, March 5, 2008

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In-Game Advertising Poised to Explode

An article over at Game Daily reported on a prediction from eMarketer that advertising in games will grow from $295 million to $650 million by 2012. This report, while it appears bullish for in-game advertising, is still a much different growth scale than that predicted by the Yankee Group in July of 2007. The earlier [...]

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