PopCap Games, creators of infamous time sinks Bejeweled, Zuma, Bookworm and Peggle, has today become a part of the equally infamous WildTangent former spyware/bloatware casual game advertising network and digital-delivery platform.
Continue reading...Wednesday, May 21, 2008
Reluctant would-be importers rejoice! That stronghold of early awareness, the ESRB, has rated several titles our Japanese gaming rivals have enjoyed for years, including the ridiculous platformer BioMiracle Bokutte Upa, side-scrolling shooter Gley Lancer, and Hironobu Sakaguchi’s potent portable RPG Archaic Sealed Heat for the Nintendo DS. Also, City Connection and some more Alex Kidd…
Continue reading...Tuesday, May 20, 2008
Eurogamer just noticed today that DICE has begun accepting applications for the Battlefield Heroes closed beta test. It’s not quite as easy as joining the real U.S. Army — no promises to pay your college tuition here, only a form to fill out and a forum to greet you afterwards — but to the lucky [...]
Continue reading...Thursday, April 24, 2008
As most any GameCyte reader will notice, I’m quite bullish on in-game advertising when it is contextual or even optional; otherwise, I think it’s atrocious. But according to an article at Next Generation, gamers who think like me might soon be in the minority.
Continue reading...Monday, April 14, 2008
Double Fusion’s Julie Shumaker tells GameCyte about the currency of advertising in our video interview.
Continue reading...Friday, April 11, 2008
With all the recent buzz, controversy and explosive predictions surrounding in-game ads, we were eager to attend the Wednesday MI6 panel to learn how marketers and advertising networks would continue the fascinating, ongoing quest to attract our eyeballs.
Continue reading...Friday, April 4, 2008
Video game advertising partner Double Fusion is just full of bright ideas on how to make advertisements acceptable to Joe Gamer. Since authentic, vintage product placement won’t exactly work in a futuristic MMO like City of Heroes, NCsoft announced yesterday that their in-game ads will be completely optional.
Continue reading...Monday, March 31, 2008
Gamasutra recently caught up with Ben Cousins, senior producer on Battlefield Heroes, and discovered just what corners had to be cut and what incentives offered to make Battlefield viable for the masses.
Continue reading...Monday, March 31, 2008
Last Wednesday, we brought you news of developer Gearbox Software’s partnership with Double Fusion to bring in-game advertisements to their upcoming titles, along with our honest opinion that such a move made no sense for a company built on sci-fi and period pieces. We may have spoke too soon.
Continue reading...Wednesday, March 26, 2008
Double Fusion yesterday announced a partnership with Gearbox Software to introduce “dynamic advertising” and “integrated sponsorship opportunities” into upcoming Gearbox titles.
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Wednesday, May 21, 2008
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