GameCyte

Massive’s Jay Sampson Talks Interactivity, Competition in In-Game Advertising

We’ll be honest — when we called up Massive Incorporated’s Jay Sampson, we were entirely preoccupied with destructible advertisement’s… well, massive potential. But after we blew that story wide open, we still had one very receptive vice president of global sales on the line — and we weren’t about to let that captive audience off [...]

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Interview: Massive’s Jay Sampson on Destructible Advertisement in Mercenaries 2

A little over two weeks ago, GameCyte brought you news that Mercenaries 2: World in Flames would not only feature in-game advertisements, but would also — true to form — let you blow them to kingdom come. As a dedicated proponent of realistic, contextual in-game advertising, I was personally greatly pleased by the discovery, but [...]

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E3 2008: Mercenaries 2 Lets You Blow Up In-Game Ads For Fun, Profit

Over three years in the making, and with just a single month before its commercial debut on August 31st, we thought we’d heard everything there was to hear about Mercenaries 2: World in Flames. The game’s huge. It has online co-op. You can blow $#!^ up. But while exploring Pandemic Studios’ next-gen playground of [...]

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GameSpyte Lyte: We’ll Love Ya, Tomorrow

Hello, friends, and thanks for briefly wondering what the hell GameSpyte is before scrolling past. If we’ve helped you to capture even a fragment of your youthful curiosity, then we’re happy. Today, we’ll be gazing into our liquid crystal displays for a look at what the future will hold for gamers — and perhaps the [...]

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Playstation Corporate Strategy Updated… or Downgraded?

Sony PlayStation boss Kazuo Hirai did a funny thing this morning — after telling a Tokyo audience of investors and businessmen that the PlayStation 3’s success solidly stems from positioning the device “first and foremost as a gaming platform,” he spent the rest of his presentation at the Sony Group Corporate Strategy Update explaining how [...]

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Just the Links, Ma’am: 6.17.08

Your daily smörgåsbord of the very best gaming has to offer. Consumer Report: Nintendo Wii Menu version 3.3 update destroys homebrew, Freeloader support (Nintendo Wii Fanboy; Nintendo Everything via videogaming247) Enthusiast: PlayStation 3 “trophies,” in-game XMB finally inbound for firmware v2.40; release date unspecified (PlayStation.Blog) Nintendo’s Laurent “geeks and otaku” Fischer promises some sort of Wii storage [...]

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Just the Links, Ma’am: 6.4.08

Today’s top news revolves around the growing market for in-game advertisements… and the works of Uwe Boll notwithstanding, big-budget video game films. Gaming: Sony cancels Eight Days, The Getaway (CVG) Jun Takeuchi finally talks about RE5 racism allegations (Kotaku) MIT develops rhythm-based PC title for the blind, playable using Wiimote (CNET) Tecmo responds to Itagaki’s departure, lawsuit (IGN, Tecmo [PDF, [...]

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Just the Links, Ma’am: 6.3.08

This month on GameCyte, we’re going to try something a little different. While we always pride ourselves on bringing you deeper perspectives, wittier commentary and more careful analysis than you’ll find anywhere else, it’s taken a toll on our ability to produce truly original content. So now, rather than continually attempt to one-up our competitors [...]

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Xbox LIVE Shifts Gears: Microsoft to Delist XBLA Titles, Form First-Party Digi-Deli Studio

Xbox LIVE policy is changing, and we’re not talking about their ridiculous gay banhammer. No, today Next-Gen has an exclusive interview with Microsoft’s Marc Witten, who reveals that after selling over one-quarter of a billion dollars in digitally-delivered content, Redmond has decided to improve the quality of that content with some controversial yet exciting new [...]

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PopCap Joins WildTangent Ad Network

PopCap Games, creators of infamous time sinks Bejeweled, Zuma, Bookworm and Peggle, has today become a part of the equally infamous WildTangent former spyware/bloatware casual game advertising network and digital-delivery platform.

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