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Hype and Hellfire: The Synergistic Power of Blizzard?

Tuesday, July 1, 2008

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Hype and Hellfire: The Synergistic Power of Blizzard?

Unless you’ve been living under a rock — a rock enchanted with Resist Gaming News, Level 10 — you probably know that Blizzard announced Diablo III this past weekend. The news was practically plastered all over the internet. But how? The company didn’t conduct a massive PR campaign. To inform the general audience that the [...]

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