I think there's a glitch in the Matrix. Just like three months ago, the scheduled release date for the WildTangent Orb virtual game console has come and gone. Just like three months ago, WildTangent CEO Alex St. John has made headlines with an inspirational, self-serving speech about the death of consoles without providing the nail [...]
Continue reading...Thursday, August 7, 2008
We'll be honest -- when we called up Massive Incorporated's Jay Sampson, we were entirely preoccupied with destructible advertisement's... well, massive potential. But after we blew that story wide open, we still had one very receptive vice president of global sales on the line -- and we weren't about to let that captive audience off [...]
Continue reading...Tuesday, August 5, 2008
A little over two weeks ago, GameCyte brought you news that Mercenaries 2: World in Flames would not only feature in-game advertisements, but would also -- true to form -- let you blow them to kingdom come. As a dedicated proponent of realistic, contextual in-game advertising, I was personally greatly pleased by the discovery, but [...]
Continue reading...Friday, May 30, 2008
According to the sharp-eyed folks over at IGN, LucasArts is planning to release a Wii and DS game based on the new animated movie Star Wars: The Clone Wars. And why not? Every Star Wars everything gets some sort of game. The Clone Wars, for those that didn't watch the surprisingly entertaining animated series on [...]
Continue reading...Friday, May 23, 2008
Online game advertisements have just begun featuring nonsensical quotes and in-jokes from other game related material. How does this impact your purchase? Would you be more or less likely to buy a game if the advertisements were humorous? What if you don't get the joke?
Continue reading...Tuesday, May 6, 2008
Take-Two Interactive, according to a Reuters report, has filed a lawsuit against the Chicago Transit Authority regarding some Grand Theft Auto IV ads that were pulled off of Chicago buses. It seems that Take-Two feels that, having paid $300,000 to run the ads for six weeks, the ads' disappearance after less than one week entitles them [...]
Continue reading...Wednesday, April 23, 2008
In light of Joystiq's discovery last night that the PS3-biased Grand Theft Auto IV advertisement on Amazon.com had been changed to reflect its vanilla Xbox 360 twin, we too gave Amazon's public relations department a call, in the hopes of finding out more about the sudden switcheroo, and Amazon's policy towards such obvious bias. The [...]
Continue reading...Tuesday, April 22, 2008
Refresh the Amazon.com Video Games store a few times, and you'll probably see something rather revolting, if you happen to be a die-hard Xbox 360 fanboy: a blatant claim that Grand Theft Auto IV is "meant to be played on the PS3." But there's more to this than meets the eye.
Continue reading...Wednesday, March 5, 2008
An article over at Game Daily reported on a prediction from eMarketer that advertising in games will grow from $295 million to $650 million by 2012. This report, while it appears bullish for in-game advertising, is still a much different growth scale than that predicted by the Yankee Group in July of 2007. The earlier [...]
Continue reading...Monday, March 3, 2008
Nielsen Media Research released a report last week, covered in an article at Adweek, that details an increase in game sales as a result of Gamestop TV. The two-hour video reel is produced once a month by Channel M, an independent production company, and runs on loop at Gamestop stores, and its content consists of [...]
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Tuesday, August 12, 2008
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