Microsoft has secured the services of the Safran Digital Group to produce all-new original shows which will premiere on Xbox Live Video Marketplace. The shows, which will be ad-supported, are expected to be roughly 10 minutes long, and viewers have been promised scripted material (as opposed to reality programming) in comedy and horror flavors.
Peter Safran, veteran producer and head of the Safran Group, optimistically observed that “The Xbox is unique. It operates at a level outside of what we generally consider Web entertainment.”
Peter Safran is unique. He operates at a level outside of what we generally consider entertainment in general. A quick look at Safran’s contributions to the entertainment world as a producer includes the films RocketMan, Over Her Dead Body, and tour de force Meet the Spartans, proud recipient of a 2% rating on Rotten Tomatoes.
Safran’s upcoming film, Chilled in Miami, tells the story of Renée Zellweger as “A high-powered consultant in love with her upscale Miami lifestyle” who finds herself overseeing a blue-collar factory in Middle-of-Freezing-Nowhere, Minnesota. The inventive writing that would dare push the envelope by juxtaposing a character accustomed to warm weather and fast living with the folksy small-town charm and frigid environs of her new surroundings has unpredictable hijinks written all over it. If only Safran could bring this to Xbox Live, this venture would be a surefire hit.
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