We'll be honest -- when we called up Massive Incorporated's Jay Sampson, we were entirely preoccupied with destructible advertisement's... well, massive potential. But after we blew that story wide open, we still had one very receptive vice president of global sales on the line -- and we weren't about to let that captive audience off [...]
Continue reading...Tuesday, August 5, 2008
A little over two weeks ago, GameCyte brought you news that Mercenaries 2: World in Flames would not only feature in-game advertisements, but would also -- true to form -- let you blow them to kingdom come. As a dedicated proponent of realistic, contextual in-game advertising, I was personally greatly pleased by the discovery, but [...]
Continue reading...
Thursday, August 7, 2008
0 Comments