GameCyte

Massive’s Jay Sampson Talks Interactivity, Competition in In-Game Advertising

We'll be honest -- when we called up Massive Incorporated's Jay Sampson, we were entirely preoccupied with destructible advertisement's... well, massive potential. But after we blew that story wide open, we still had one very receptive vice president of global sales on the line -- and we weren't about to let that captive audience off [...]

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MI6 Interview: Julie Shumaker, SVP of Double Fusion

Double Fusion's Julie Shumaker tells GameCyte about the currency of advertising in our video interview.

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MI6 Conference: Gaming’s Advertising Age

With all the recent buzz, controversy and explosive predictions surrounding in-game ads, we were eager to attend the Wednesday MI6 panel to learn how marketers and advertising networks would continue the fascinating, ongoing quest to attract our eyeballs.

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City of Heroes Adds *Optional* Advertisements

Video game advertising partner Double Fusion is just full of bright ideas on how to make advertisements acceptable to Joe Gamer. Since authentic, vintage product placement won't exactly work in a futuristic MMO like City of Heroes, NCsoft announced yesterday that their in-game ads will be completely optional.

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One Small Step For Ads; One Giant Leap For Game Authenticity

Last Wednesday, we brought you news of developer Gearbox Software's partnership with Double Fusion to bring in-game advertisements to their upcoming titles, along with our honest opinion that such a move made no sense for a company built on sci-fi and period pieces. We may have spoke too soon.

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Double Fusion’s In-Game Ad Engine Couples with Gearbox, But For What Purpose?

Double Fusion yesterday announced a partnership with Gearbox Software to introduce "dynamic advertising" and "integrated sponsorship opportunities" into upcoming Gearbox titles.

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