'cause when you think of rocking out and becoming a guitar god, you think of those colorful straws with spoons on the end. 7-Eleven, Activision, Coca-Cola, and Microsoft -- enough companies to play a full group on Rock Band -- are partnering up for some explosive XTREME MARKETING!! The short version: Drink new Full Throttle Frozen Blast Slurpee, win a copy of Guitar Hero: Aerosmith. But there's more. So very, very much more.
The awesome promotion, which will totally be hip to what all the kids like, will be giving away one game "every hour throughout the month of May, for a total of 744 games." You can also win an Xbox 360, or some Microsoft Points.
7-Eleven will also be targeting the hell out of young consumers, with the media assault including Slurpee coupons in college newspapers, mobile media vans featuring guitar hero, and 10,000 custom guitar picks that say Slurpee right on them. Slurpees on a guitar pick? It's madness. Awesome madness.
Okay, cynicism aside, this is a lovely little promotion, so if you're overheating this summer, go try the new frozen treat with five words in its name, and maybe you'll win some games. I can think of worse things to get from Slurpees.
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