ToyCyte has a wonderful interview with Shawn Smith, the creator of Shawnimals. His toys have become so popular that they are now going to be featured in a game on the DS, Ninja Town. Here's a sample of the interview:
First off, we can’t wait for the Ninjatown coming to life in a game format! How did the whole Ninjatown for Nintendo DS come about?
A long time ago I worked as a game reviewer/editor for Electronic Gaming Monthly, and, of course, before that played games constantly. After starting Shawnimals the idea of making a game based around our world inhabited by our characters, was always in the back of my mind. Since I had some friends in the industry, we would talk now and again generally about the idea of a Shawnimals game, but it wasn’t until late 2006 that we started talking seriously. Fast forward to Summer 2007, and the project was green lit and the contract was signed. The whole experience has been amazing and surreal.
Head over to ToyCyte to read the full, in-depth interview.








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