No word on whether there will be any freestyle swimming, skiing, snowboarding, rapping, or any of the other things you can attach "freestyle" to, but EA has just introduced a new sports game sub-brand: EA SPORTS Freestyle. The new "more casual" label will be carrying the upcoming boxing title FaceBreaker, as well as further unnamed "new games in development and slated for release in the next 12 months," based on original IP.
The press release claims:
EA SPORTS Freestyle games, while based in sports, will be playful, inclusive, casual, and easy to pick up and play for kids and parents, women and men, and casual and hardcore sports fans of all ages.
Translation: Wii. Casual gaming, though its definition changes depending on who you ask, is the buzzword on everyone's lips, and it seems to involve a high incidence rate of controller-flailing technology. Quoth the ravin' Peter Moore: "EA SPORTS Freestyle will be a perfect complement to our core portfolio of games that our loyal fans are deeply passionate about, and will provide compelling opportunities for new audiences looking for a lighter gaming experience and an easier entry point into EA SPORTS." New audiences. Lighter experience. Check.
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