Double Fusion’s Julie Shumaker tells GameCyte about the currency of advertising in our video interview.
Following her ground-breaking panel on “Gaming’s Advertising Age” at the 2008 MI6 conference, we asked Double Fusion’s senior vice president Julie Shumaker for her thoughts on what makes game advertising appeal to gamers and advertisers alike, and where future responsibility will lie for ensuring that those advertisements not disrupt the gaming experience.
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